For its 45th anniversary, The Inn at Mazatlán wanted to celebrate with more than a simple post. I designed a commemorative visual identity that honored their brand colors while standing apart, and proposed a storytelling video spotlighting the hotel’s rich history and legacy.
The biggest obstacle? A shortage of usable content. With limited footage and only one promo video from an external agency, the challenge was to craft a narrative that felt engaging, complete, and celebratory. The theme had to be strong enough to carry the story with concise yet meaningful context for viewers.